Deadpool's Marketing Triumph

Deadpool is soon to be released on DVD and Blue Ray, having done tremendously well at the box office. It made:

Opening Weekend (USA) - $132.4m
Total Gross (USA) - $362.3m
Total Gross (Worldwide) - $762.1m

Now although this was a seriously good film, that's only partly the reason why it made so much money. The reason I believe the film has performed so well is down to largely one thing - THE MARKETING!!
 
Deadpool's incredible viral marketing campaign has for me (and many others) been arguably the greatest marketing campaign for a film ever! In the time we live in now, with smartphones, tablets and the internet of course, the marketing team tapped into the target demographic for this film in a way that has left me bewildered as to what they could have done better.
 
Now don't worry, this post isn't going to be full of writing and explanations...I'm just going to let the marketing to do the talking. So sit back and relax while I take you through the highlights of this brilliant marketing campaign. LETS BEGIN :D
 

R-Rating Announcement

So Deadpool is character that is best served with an R-rating, and fans were crying out for FOX to take the risk and make this film R-rated. They did...and announced in the best possible way:


Trailer #1

After that announcement and the leaked footage, we couldn't wait for the first trailer to drop. But before we got the trailer, FOX gave us a trailer trailer...as you do:


A day later and then we got this beauty:

Halloween Antics

The marketing machine didn't stop there, with FOX releasing this brilliant video of what Deadpool got up to on Halloween:

12 Days of Deadpool

Now onto the best, most genius part of this amazing campaign...12 DAYS OF DEADPOOL. Using the Christmas season in their favour, FOX decided to use this seasonal classic and put an R-rated twist on it.
 
Announcing 12 Days of Deadpool:


Over the next few days, posters and hilarious images were released by various sites. Here are a few...
 
Get a Load of Me poster + Deadpool's X-Mas Wish list:


Mashable released a full set of Deadpool Emoji's + Deadpool in a stupid Christmas jumper:



Ryan Reynolds scribbles on the Deadpool screenplay:
 It's BIGGER and BETTER - Deadpool's IMAX promotional video:


Christmas Eve = Trailer Eve:


The culmination of this campaign came with FOX releasing Trailer #2 on Christmas Day:
 

Deadpool Takes Over Empire

Empire Magazine is the world's best film magazine, always having the best content, interviews and covers. And for their February 2016 edition, "the merc with the mouth" decided to takeover and do his own thing. To be fair to Deadpool, he did a pretty good job:

The finished cover looked awesome:

A Romantic Affair

With all the swearing, violence and 4th wall breaking, it should be remembered that at it's core, the film is a love story, right? With the film being released on Valentines Weekend, the marketing team didn't forget to get all those girlfriends on the Deadpool hype too...
 
Brilliant Rom Com Billboard:


Clever TV spot on hit US show The Bachelor:

Australia Day

This one was for the hardcore fans. All you need to know is that Deadpool isn't a huge fan of Wolverine (played by AUSTRALIAN actor Hugh Jackman) due to his mouth being sewed shut in the disastrous X Men Origins: Wolverine. Here is Deadpool's Australia Day message:

#TouchYourselfTonight

No really do it! All joking aside, cancer is a horrible thing. It ruins lives and causes so much suffering to so many people. Detecting the early signs of cancer can help prevent all the pain, and seriously saves lives. FOX did the amazing thing of compiling two videos for these serious issues and put a funny, yet not insulting twist on the matter...Deadpool of course was part of it...
 
Testicular cancer detection:


Breast cancer detection:

The Ones You Might Have Missed

We're almost at the end, but here's a few items you might have missed...
 
Billboard Emoji (get it right?):


Ass Ass Ass:


The TRUE Mockingjay:

Job Well Done

As I said at the beginning, this is arguably the greatest marketing campaign I have seen for any film. Deadpool is the type of character that completely suits this style of marketing, but the plaudits still have to go to the marketing team for creating all this material. All that's left to do is applaud these amazing people for this hilarious take on this f**ked up hero:



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