Disney+ Is Too Good To Fail - All You Need To Know

In recent months, we’ve been hearing more and more of Disney’s new streaming service, Disney+, with their acquisition of 21st Century Fox’s entertainment assets seen as a move to bolster its chances of succeeding. Well on a recent investors call, and later confirmed through a press release, Disney have given us its first official look at their brand new streaming service, highlighting details on content, availability, and pricing! Here's a first look at the user interface (it looks super cool):


Disney are banking a lot on this streaming service to be a success, and by the looks of it they’re in the best position possible. Through its presentations (which also included updates on ESPN+, Hot Star, and Hulu), they highlighted the content available on the platform, ranging from Disney and Marvel, all the way to National Geographic and more. Their content library is impressive even without Fox, so it’s no surprise how much confidence Disney is showing in the service. Here are the main details they revealed about Disney+:
  • Launching November 12th 2019 in the US, rolling out to all major markets within the next two years.
  • The service will be priced at $6.99 a month, or $69.99 a year.
  • Available on smart TV’s, mobile, tablets, etc, with 4K HDR streaming on compatible devices.
  • 10 original films and 25 original series in its first year of launch.
From the moment Disney+ launches, consumers will have access to all of Disney’s animated classics, along with films from Pixar, Marvel, and Star Wars, a proposition difficult to pass up. And that’s not even mentioning TV, with hundreds of shows from Disney Channel, National Geographic, and the wider Fox library to be on streaming service, including 30 seasons of The Simpsons. But as we’ve seen with other streaming services, original and exclusive content also plays a large part in driving awareness and subscriber growth. This is probably why Disney have gone in hard with their “Disney+ Originals”, which include Marvel shows Falcon & The Winter Soldier, WandaVision, Loki, Hawkeye, Star Wars show The Mandalorian, a live action Lady and the Tramp film, and a host of other films and TV shows from Pixar, Disney, National Geographic, and more.
This is where Disney really hold the advantage over competitors - they already have decades of beloved content ready to use, saving time and money, allowing the company to invest elsewhere. When Apple announced Apple TV+, I mentioned Netflix shouldn’t be too worried, however this announcement is a different story. Disney truly hold the power in Hollywood right now, and Netflix will be worried that their dominance in the streaming market may have finally met its match. Even from a pricing perspective, $6.99 is extremely competitive (and is on par with what I was expecting). No matter how vast and popular their content is, the service is still new, so it would have been unwise to price the service similar to Netflix. Growth in the early stages of roll out is important, so once the service becomes more established, with more original content, Disney can look to increase the price without affecting growth.
Disney are in a stronger position than most, and it’s difficult to picture a scenario where Disney+ fails. It will succeed because it has too, Bob Iger knows it, I know it, and you know it too. There is no shortage of confidence at Disney, something the rest of the industry could do with now…

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